The Donut Agency Resources
Guides
Advanced Guide To Growing Email & SMS Revenue
Turn your customer data into higher LTV and returning customer revenue.
Read the guide →AI-Maxing for Email & SMS
How we doubled our agency with zero new hires. The six-step campaign flywheel, AI flow audits, reporting you can talk to, and every prompt we use, printed in full.
Read the guide →The SMS Money Leak
Why most brands lose thousands a month on SMS. Segment-cost mathematics, the profitability model per audience cell, and the frequency plan that replaces a single global cadence.
Read the guide →The Apparel Playbook
Why the tactics that built AG1 and Gruns will sink your fashion brand. Six structural differences, then the content, offer, segmentation, and AOV playbook that follows from them.
Read the guide →Size Matters (When It Comes To Your List)
The popup decides how big your list gets, and the offer decides the popup. Six live DTC popups, taken apart.
Read the guide →From Beginner To Advanced Segmentation
Four levels of segmenting a DTC list: engagement, RFM, the nine-box purchase grid, and the product layer on top.
Read the guide →The Subscription Playbook
How to maximize subscriber LTV, and how to actually save a cancellation. The four layers of churn, the reason-to-offer map, and what the law now permits.
Read the guide →Email Breakdowns
Campaign teardowns
Coming soonOne send at a time: audience, angle, and the revenue it produced.
Flow email teardowns
Coming soonThe individual emails inside welcome, winback, and post-purchase flows.
Video Lessons
Analytics walkthroughs
Coming soonWindowed LTV, product journeys, and days-between-orders, computed on screen.
Build sessions
Coming soonFlows and campaigns assembled end to end inside Klaviyo.
Want this run on your account instead?
Get a free Klaviyo audit. We pull your numbers and show you exactly where the revenue is leaking.
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