Templated Emails Killing LTV and Returning Customer Revenue?

Low IQ segmentation and automations don't cut it at this level. Get your customized lifecycle marketing strategy, based on 1,000+ A/B tests with best-in-class DTC brands.

Ryan Bartlett

โ€œThese guys really took our campaigns to another level. I'll always recommend them ๐Ÿ”ฅโ€

Ryan Bartlett

Co-Founder, True Classic

Swipe to see more โ†’

Trusted by DTC brands you know

Case Studies

Eight-figure store

Vinia

+55.6% email + SMS revenue

In 12 months.

Eight-figure store

Nood

+162% email + SMS revenue

In 6 months.

Eight-figure store

Hush

+68% email + SMS revenue

In 3 months.

Eight-figure store

Viasox

+86.2% returning customer revenue

Over 12 months.

How do you stack up against these brands?

Book Brainstorm Session โ†’

After 1,000+ A/B Tests,
We know what Email & SMS Tactics Actually Work

01

Advanced Segmentation

It's time to go beyond "engaged 30d". We figured out how to make RFM work for DTC ecom.

02

Content Analytics

No more "gut feelings" or "just copy what those guys are doing!". Measure and reveal exactly what works for you.

03

AI That Doesn't Hallucinate

100% accuracy across analysis and reporting, helping to identify opportunities at superhuman speeds.

Get advanced analytics for free.
Save $5k+/mo on your SaaS bill. ๐Ÿ’ธ

Unlock access to advanced analytics tools used by 9-figure brands, without paying thousands per month in SaaS bills. From day 1!

Donut Dashboard / Cohort Analysis
M0
M1
M2
M3
M4
M5
M6
M7
Jan
100
90
80
70
60
50
40
30
Feb
100
84
72
60
48
36
24
12
Mar
100
86
72
58
44
30
16
2
Apr
100
86
76
66
56
46
36
26
Acquisition cohort
Low
High

Cohort Analysis: Find lagging cohorts before they churn.

Donut Dashboard / LTV by Category
First purchase category12-mo LTV
Apparel ยท Tee$318
Apparel ยท Henley$287
Accessories$156
Apparel-first buyers are worth 2ร— an accessories-first buyer โ€” but most flows treat them identically.

LTV by Category: Find products with the highest LTV.

Donut Dashboard / Cross-Sell Paths
1st Purchase2nd Purchase
Classic Tee
Henley
42%
Polo
28%
Jeans
18%
Customers who start with a Classic Tee are 1.5ร— more likely to buy a Henley than a Polo.

Cross-Sell Paths: Figure out what products they want next.

You've outgrown cookiecutter flows.
It's time for a new data-backed recipe.

Welcome Flow
From
To
Subject

HERE'S MY BRAND MISSION AND MY UNNECESSARILY LONG BRAND HISTORY.

Learn more

Self-obsessed. Me, me, me.

Abandoned Cart
From
To
Subject

CAUGHT YOU SNOOPING, HERE'S 10% OFF YOU LITTLE FREAK.

Complete order

Creepy. Discount-first. Answers nothing.

Winback
From
To
Subject

WE MISS YOU :( HERE'S 20% OFF FOR YOU AND LITERALLY EVERYONE ELSE.

Shop now

Zero segmentation. Pure discount spam.

True Personalization.
Not โ€œHey ChatGPT, do my strategy.โ€ ๐Ÿคช

The Customer
C
Cathy M.
45 ยท Portland, OR ยท LTV $347 ยท At-risk
ICP Intelligence

Reviews, personas, objections

AI Agent Layer

Pattern-matches your data ร— our library

Product Intelligence

Cross-sell paths, bestsellers, Sankey

Offers Database

Tested offers by segment + AOV tier

A/B Testing Repo

1,000+ tests from past engagements

The Email She Gets
Subject
Cathy, your Classic Tee needs a Henley buddy.

Specific product. Specific insight. Smart credit offer. Zero template.

Data pipeline active

All your data connected.
Make dough, not slop. ๐Ÿ’ฐ

We pull signals from Shopify, Klaviyo, Triple Whale, and Northbeam. Then fine-tuned AI agents interpret them against our library of 1,000+ tested tactics.

$200M+

Email & SMS rev

1K+

Tests in library

100+

DTC brands

01

One place for your data

Shopify, Klaviyo, Triple Whale, and Northbeam unified into one layer. No more flipping between 5 dashboards to answer a simple question.

02

Multiple AI agents, fine-tuned on your brand

Agents trained on your ads, emails, website, reviews, and catalog. They understand your business context, not generic DTC patterns.

03

Pattern-match against 9-figure playbooks

Agents dissect your data and find patterns from $200M+ in email and SMS revenue programs we've run. Not theoretical frameworks. Tactics that already worked.

04

1,000+ A/B tests in the library

Every recommendation is cross-referenced against our internal library of tested tactics. Not average AI stuff. Real data from real brands.

More Proof

We live and breathe DTC ecom

A sampling of the brands we run retention for.

Eight-figure store

Vinia

+55.6% email + SMS revenue

In 12 months.

Eight-figure store

Nood

+162% email + SMS revenue

In 6 months.

Eight-figure store

Hush

+68% email + SMS revenue

In 3 months.

Eight-figure store

Viasox

+86.2% returning customer revenue

Over 12 months.

+ 100 more DTC brands

How do you stack up against these brands?

Book Brainstorm Session โ†’

Ready to upgrade?

Book Brainstorm Session

30 minutes. We'll dig into your Klaviyo, your data, your flows. You'll leave with a plan โ€” whether you work with us or not.

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